Uncover the hidden potential in any person

At Fond, we help you face your challenges with a methodology that identifies and fosters the natural strengths of each person.
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A world driven by technology

The real challenge

Although technology can make many things easier, it is people who bring meaning, direction and value to each project.
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That is why the most important challenges are not technological, they are human. Issues such as low productivity, conflicts between colleagues, lack of motivation, well-being or a sense of belonging are real barriers that prevent individual and collective growth.

No matter how much technology we have, the real engine of progress is still people's ability to connect, adapt and innovate. True success depends on understanding and enhancing the human factor.
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The door that turns challenge into opportunity

The good news

The good news is that we all have strengths within us that we are often not even aware of. When we identify them and learn to use them, we achieve a level of performance and well-being that seemed impossible. But of course, we also have areas for improvement: the key is to recognise them and manage them intelligently.

By discovering that potential, whether in an individual or in a team, we can transform the way we approach any challenge.

Having a thorough understanding of who we are and how we act allows us not only to solve today's problems more effectively, but also to anticipate possible scenarios and prepare ourselves before they happen.

This ability to identify and enhance people's strengths is the door we can open for you, the key we are placing in your hands.
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Analyse, visualise and decide

Empathy based on real data

Truly understanding people requires a deep look.

Through a combination of applied science, analytical rigour and technology, we are able to understand and anticipate human behaviour. This not only helps you address current challenges with a deeper understanding of people, but also allows you to predict future scenarios in order to select actions with a greater likelihood of success.

Boosting the sense of belonging, reducing staff turnover or closing the generation gap are just some examples of the challenges that any organisation can face. Similarly, knowing who is the ideal person for a specific position or detecting the skills that make a team truly effective is no longer a mystery.

With our methodology, we identify and predict the key factors so that you can make decisions based on real data, increase productivity and improve people's well-being.
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Promoting talent

Natural talent, exceptional results

From this perspective, people not only give their best, but they really want to do so. This happens because our focus is on developing their skills based on their individual strengths, nurturing their intrinsic motivation.

According to Self-Determination Theory, feeling effective and in control of what we do (competence) is one of the key pillars for boosting that natural motivation. In today's ever-changing environment, those who feel motivated from within are more resilient and more likely to grow professionally.

When you create an environment in which development occurs naturally, people feel more capable, supported and genuinely eager to contribute to their full potential.
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We make the complex simple

From science and technology to concrete results

Our mission is to uncover hidden potential and transform that data into useful information so that you can make better decisions.

This will enable us to design personalised solutions that will not only allow you to face any current challenge, but also to proactively identify risks to ensure a healthy and productive environment.

In short, you will have data that will turn what was once unpredictable into your competitive advantage.
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Where do we start?

The Fond Report

The Fond Report is the essential starting point before any action is taken.

An analysis that gets straight to the point. We know how overwhelming it can be to identify which problems to tackle first in such a changing environment. That's why we offer you a clear and practical diagnosis, so you can put aside the confusion and make decisions with confidence.‍

Our report is neutral and objective. It is not designed to sell you additional services, but to give you a clear roadmap with practical solutions, whether you decide to implement them with us or with other partners.
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Nuestros servicios
Do you want to see specific actions?
Do you want to see specific actions?
Do you want to see specific actions?
Other actions
Cultural transformation and leadership
Neuroscience applied to talent management
We analyse the motivational styles and the ‘DNA’ of your organisation from a scientific point of view. Thanks to this, we design more precise interventions that transform the culture and enhance productivity.
Cultural transformation and leadership
Resonance (emotional connection with the audience)
Imagine being able to talk to your audience in such a way that they feel like you're reading their minds. That's ‘Resonance’: using their context (personality, interests and values) to create messages that awaken their motivation and desire to act. So, instead of just describing a product or service, we make them see what they can become.
Cultural transformation and leadership
Organisational transformation
We accompany you in the evolution of your culture and internal processes, adjusting strategies for cohesion, productivity and loyalty. In this way, your organisation adapts to change in a solid way and always keeping people at the centre.
Cultural transformation and leadership
Analysis by the management committee
We study the dynamics that occur in senior management and assess how key decisions are made. Based on this diagnosis, we propose improvements in strategic leadership to achieve a greater impact and coherence with the company's values.
Cultural transformation and leadership
Building Trust
We promote leadership programmes based on practical experiences and team dynamics that strengthen trust. This approach makes relationships between people stronger and goals more achievable.
Cultural transformation and leadership
Recruitment selection and consultancy
Behavioural assessment to hire the profiles most aligned with your culture, while reviewing and optimising each phase of the selection process. In this way, we not only reduce bias and guarantee a better fit, but also correct inefficiencies and reinforce the quality of new hires.
Cultural transformation and leadership
Equipment measurement and compatibility
We analyse how people interact in each team to evaluate their performance and harmony. In addition, we study the compatibility of profiles in order to optimise work dynamics and ensure that each person contributes their best. Thanks to this global vision, we foster fluid collaboration and achieve common goals more effectively.
Cultural transformation and leadership
Skills improvement
We analyse the current skills of each person and propose training plans tailored to the real needs of the company. This way, your team stays up to date, prepares for change and takes advantage of new opportunities.
Cultural transformation and leadership
Self-knowledge and personal development
We help people get to know themselves better and cultivate their strengths, whether through personality assessments or growth programmes. The result is greater individual well-being and a positive impact on the whole team.
Cultural transformation and leadership
Career plans
We design personalised itineraries so that each professional can grow within the organisation. This approach reinforces employee commitment and contributes to the sustainable retention of talent.
Cultural transformation and leadership
Virtual self-awareness assistant
We develop chatbots that provide continuous personal and professional guidance. These tools provide immediate resources for those who need to resolve doubts and advance in their individual growth.
Cultural transformation and leadership
Development of talent management applications
We create digital solutions that allow you to evaluate and predict the performance of teams and individuals. With instantly updated information, leaders can adopt improvement measures more quickly.
Well-being and organisational health
Occupational risk prevention
We carry out workplace health and safety assessments. We also propose protocols to reduce stress, prevent accidents and ensure that the environment is healthy for everyone.
Well-being and organisational health
Corporate wellbeing and psychological support
We design strategies to manage stress, prevent burnout and promote support spaces. This service offers personalised advice and guidance, reinforcing mental health at all levels of the organisation.
Prediction and prevention
Executive capacity analysis
We evaluate how balanced a team is in terms of tackling the tasks and projects assigned to it. We review the strengths, areas for improvement and roles of each member to ensure that the group as a whole has the range of skills necessary to successfully achieve its objectives.
Prediction and prevention
Predicting conflicts
We detect and prevent possible friction in teams before it becomes a bigger problem. We use predictive models that allow us to reduce friction and maintain a healthy and respectful work environment.
Prediction and prevention
Detection of profiles with low turnover
We identify those who are less likely to leave the organisation. In this way, we define loyalty strategies based on the unique motivations and needs of each person.
Prediction and prevention
Measurement and analysis platform
We offer real-time evaluations and control panels adapted to each role. With clear and reliable data, you will be able to anticipate changes, make more accurate decisions and react before difficulties arise.
Education sector
Efficient admission processes
We apply behavioural assessments to select new students who best fit the values and standards of your educational institution. This reduces dropout rates and ensures a stronger fit from day one.
Education sector
Student support
We provide you with a platform to guide students during their formative and professional stage. We offer individualised monitoring, reinforcing their motivation and helping them to make decisions in line with their goals.
Education sector
Predicting and preventing student dropout
We use analyses that allow us to identify students at risk of dropping out of their studies. With tailored interventions, we improve their retention rates and promote their academic success.
Education sector
Vocational guidance
We assess skills and interests so that each person can discover the training or career that most motivates them. In this way, decisions become more confident and in line with the reality of each student.
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Solutions that evolve with you

Adaptable to different realities

We work with universities, start-ups, investment funds, large companies and other institutions.

For example, we helped a university to considerably reduce student drop-out rates by connecting authentically with what really motivates its students.

We collaborate with investment funds to select projects with high real potential, beyond appearances.

And we have also worked with large companies to identify and support key employees who really fit in with the organisation's culture and objectives.
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Trusted by

‘Before using FOND and the SMARTEST VC solution, we were faced with the challenge of better understanding how the leadership teams were configured in some of the startups in which we have invested. We know that a balanced team makes a difference, but we wanted a more structured way of detecting strengths and possible areas for improvement.

What I liked most about the platform is that it doesn't just give data, but really facilitates strategic conversations with the founders. It has served as a starting point for us to make more informed decisions about the development of the team or adjustments to its structure. In addition, for the startup teams themselves, it has also been a way to better understand their situation, how they work together and how they can better plan for future additions or needs.

The greatest value I see is the clarity it brings. It has helped us anticipate potential challenges within the management team and make much more accurate recommendations. It is a super useful tool for investors who want to go beyond the numbers and really understand how the team they are betting on works.’
Carlos Montes
‍VP of People
‍The Venture City

Don’t just take our word for it

Hear from some of our amazing customers who are building faster.
"We Improve X Metric By 120% In [Short Period Of Time]"
Candice Wu
Product Manager, Sisyphus
"Mentions one of the USPs so other people know"
Kelly Williams
Head of Design, Layers
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
Koray Okumus
UX Designer, Circooles
About us

Management team

Our philosophy is simple: hire a team of passionate people and foster a culture that allows them to do their best work.
Rodrigo Martínez de Ubago
CEO
Expert in personality-based behaviour prediction and professor at the Open University of Catalonia (UOC). Creator of the ‘Vipscan Predicting Behaviour’ platform.
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‘What motivates me most is helping organisations to discover the best in each person, because that's when everything really transforms.’
Pablo Martínez Arroyo
COO
Former professional sportsman, management coach and creator of ‘Building Trust’. Associate professor at IE Business School.
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‘Coming from a background in professional sport, I know that trust between people in a team makes the difference between good results and extraordinary results. That's what we're building at Fond.’
Covadonga Rodríguez Alonso
Inversor y asesor
Co-founder of MAWA, fundraising manager at Just go! Holidays and HR analyst at Hay Group.
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‘I deeply believe that people are happier when they can rely on their natural strengths.’
Fermín Zelada García-Durán
CPO
His training in Fine Arts and his experience in start-ups and B2B allow him to offer a customer-centred product and brand strategy.
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‘Something I love to see is how we practise what we preach, adapting our solutions to the real needs of each client.’

Do you have any questions?

Don't hesitate to get in touch with us.
Schedule a call
Contact

Get in touch

We will be delighted to help you.

Email

Our team is here to help you.
info@fond-consulting.com

Telephone

Monday to Friday from 10am to 6pm.
+34 609 088 308

Office

Come and say hello at our office.
Calle Almanzora, 22
28023, Pozuelo
Madrid
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